School of Nursing and Midwifery, CQUniversity, 90 Goodchap Street, Noosaville, QLD 4566, Australia.
Faculty of Health, Science, Engineering and Education, University of the Sunshine Coast, Australia.
Nurse Educ Pract. 2014 Mar;14(2):148-53. doi: 10.1016/j.nepr.2013.07.011. Epub 2013 Aug 12.
This paper reports an educational strategy designed to sensitise and empower students about the impact of media representations of nursing and midwifery on their public image.
Numerous studies continue to reveal that stories about nursing and midwifery presented in the mainstream media are often superficial, stereotypical and demeaning. Inaccurate portrayals of nursing damage our professional reputation with the public and potential consumers. It also sends the wrong message to future nursing students. Images are a powerful conductor of misinformation, suggesting to others that nurses are not important agents for social change.
In 2012, a small team of academics designed a photography competition and judging process for undergraduate and postgraduate students of nursing and midwifery enrolled at a regional Australian university.
The winning entries were photographs of high quality and conveyed rich meaning. They provide an interesting and positive counterpoint to derogatory images often propagated by mainstream media.
There is benefit in extending this project so that it: appeals to more students, builds leadership skills, leads to wider social change and benefits society. The intention is to develop the process of student engagement as an educational intervention, and explore experiences and outcomes with stakeholders.
本文报告了一项教育策略，旨在使学生认识到媒体对护理和助产士的描述对其公众形象的影响，并增强他们的能力。
许多研究继续表明，主流媒体中关于护理和助产士的报道往往是肤浅的、刻板的和贬低的。不准确的护理形象会损害我们在公众和潜在消费者中的专业声誉。它也向未来的护理学生传递了错误的信息。形象是错误信息的有力传播者，暗示护士不是社会变革的重要推动者。
2012 年，一个由学者组成的小团队为澳大利亚一所地区性大学注册的护理和助产士本科和研究生设计了摄影比赛和评审过程。
获奖作品质量很高，寓意丰富。它们为经常被主流媒体传播的贬低性形象提供了一个有趣和积极的对比。
将这个项目扩展到吸引更多的学生、培养领导力、促进更广泛的社会变革和使社会受益是有益的。目的是将学生参与的过程发展为一种教育干预，并与利益相关者一起探索经验和结果。
