Javier Sarah J, Belgrave Faye Z, Hill Katherine E Vatalaro, Richardson Joann T
Virginia Commonwealth University, Richmond, Virginia 23284, USA.
J Ethn Subst Abuse. 2013;12(3):228-41. doi: 10.1080/15332640.2013.798847.
The primary objective of this study was to examine whether perceived norms about cigarette, alcohol, and marijuana use differed from actual use by ethnicity using data from the 2011 College Health Survey (N = 974). Analyses of covariance controlling for year in college and sorority or fraternity membership indicated a higher mean discrepancy scores for all substances for minority students compared with White students. Results suggest that minorities may be at an increased risk for substance use due to their perception that the typical student is using more than they actually are. An implication is that social marketing messages may need to be tailored to recognize these discrepancies.
本研究的主要目的是利用2011年大学健康调查（N = 974）的数据，检验不同种族在对香烟、酒精和大麻使用的认知规范与实际使用情况是否存在差异。对大学年级和姐妹会或兄弟会成员身份进行协方差分析后发现，与白人学生相比，少数族裔学生在所有物质上的平均差异得分更高。结果表明，少数族裔可能因认为典型学生的使用量超过其实际使用量，而面临更高的物质使用风险。这意味着社会营销信息可能需要进行调整，以认识到这些差异。
