Zelman W N, Parham D L
School of Public Health, University of North Carolina, Chapel Hill.
Health Care Manage Rev. 1990 Winter;15(1):29-35. doi: 10.1097/00004010-199001510-00007.
Product-line management is a specialist strategy that focuses on specific products and markets. This article presents a typology of organizational approaches to implementing such a strategy and discusses the advantages and disadvantages of each. Finally, the relationship of the control of marketing to product-line strategy and decentralization is discussed.
产品线管理是一种专注于特定产品和市场的专业策略。本文提出了实施该策略的组织方法类型，并讨论了每种方法的优缺点。最后，探讨了营销控制与产品线策略及权力下放之间的关系。
