医院营销决策的规范模型。
A normative model of hospital marketing decision making.
作者信息
Hammond K L, Brown G, Humphreys N
机构信息
University of Tennessee at Martin.
出版信息
J Hosp Mark. 1993;8(1):55-69. doi: 10.1300/j043v08n01_06.
PMID:10135503
Abstract
A hospital marketing model is proposed for use as a framework for applying marketing strategy and concepts to hospitals. The cells of the model, primarily summarizing the many decisions of the marketing management process as can be applied to hospitals, are justified by the health care marketing literature.
摘要
本文提出了一种医院营销模式，作为将营销策略和概念应用于医院的框架。该模式的各个单元主要总结了营销管理过程中诸多可应用于医院的决策，这些决策得到了医疗保健营销文献的支持。
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