Signorielli N
Department of Communication, University of Delaware, Newark 19716.
J Adolesc Health Care. 1990 Jan;11(1):50-8. doi: 10.1016/0197-0070(90)90129-p.
This review examines images relating to gender roles on television and the possible impact of these images. Numerous content analyses point to one basic finding: on television, women are underrepresented and the images of both men and women tend to be stereotypical and traditional, despite a number of programs with characterizations that present a more liberated view of gender roles. Studies examining the impact of these images have focused upon four specific areas: the perception of gender-typed behaviors and occupational roles; the tendency of children to identify with specific television characters; the notion of counter-stereotypical portrayals; and the cultivation of gender-role attitudes in both adults and children.
