Hawkins C Matthew, Duszak Richard, Rawson James V
Department of Radiology, Cincinnati Children's Hospital Medical Center, Cincinnati, Ohio.
Mid-South Imaging and Therapeutics, Memphis, Tennessee; University of Tennessee Health Science Center, Memphis, Tennessee.
J Am Coll Radiol. 2014 Apr;11(4):387-90. doi: 10.1016/j.jacr.2013.07.015. Epub 2013 Oct 17.
Twitter is a social media microblogging platform that allows rapid exchange of information between individuals. Despite its widespread acceptance and use at various other medical specialty meetings, there are no published data evaluating its use at radiology meetings. The purpose of this study is to quantitatively and qualitatively evaluate the use of Twitter as a microblogging platform at recent RSNA annual meetings.
Twitter activity meta-data tagged with official meeting hashtags #RSNA11 and #RSNA12 were collected and analyzed. Multiple metrics were evaluated, including daily and hourly Twitter activity, frequency of microblogging activity over time, characteristics of the 100 most active Twitter users at each meeting, characteristics of meeting-related tweets, and the geographic origin of meeting microbloggers.
The use of Twitter microblogging increased by at least 30% by all identifiable meaningful metrics between the 2011 and 2012 RSNA annual meetings, including total tweets, tweets per day, activity of the most active microbloggers, and total number of microbloggers. Similar increases were observed in numbers of North American and international microbloggers.
Markedly increased use of the Twitter microblogging platform at recent RSNA annual meetings demonstrates the potential to leverage this technology to engage meeting attendees, improve scientific sessions, and promote improved collaboration at national radiology meetings.
推特是一个社交媒体微博平台，允许个人之间快速交换信息。尽管它在各种其他医学专业会议上被广泛接受和使用，但尚无已发表的数据评估其在放射学会议上的使用情况。本研究的目的是定量和定性地评估推特作为微博平台在近期北美放射学会（RSNA）年会上的使用情况。
收集并分析了带有官方会议主题标签#RSNA11和#RSNA12的推特活动元数据。评估了多个指标，包括每日和每小时的推特活动、随时间推移的微博活动频率、每次会议上最活跃的100名推特用户的特征、与会议相关的推文特征以及会议微博博主的地理来源。
在2011年和2012年RSNA年会之间，所有可识别的有意义指标（包括总推文数、每日推文数、最活跃微博博主的活动以及微博博主总数）显示推特微博的使用至少增加了30%。北美和国际微博博主的数量也有类似增加。
近期RSNA年会上推特微博平台的使用显著增加，表明利用该技术吸引会议参与者、改善科学会议以及促进全国放射学会议上更好合作的潜力。
