Panda Ananya, Sharma Akash, Dundar Ayca, Packard Ann, Aase Lee, Kotsenas Amy, Kendi Ayse Tuba
Department of Radiology, Mayo Clinic, Rochester, MN, United States.
Department of Radiology, Mayo Clinic, Jacksonville, FL, United States.
JMIR Form Res. 2021 Nov 8;5(11):e24448. doi: 10.2196/24448.
There is scant insight into the presence of nuclear medicine (NM) and nuclear radiology (NR) programs on social media.
Our purpose was to assess Twitter engagement by academic NM/NR programs in the United States.
We measured Twitter engagement by the academic NM/NR community, accounting for various NM/NR certification pathways. The Twitter presence of NM/NR programs at both the department and program director level was identified. Tweets by programs were cross-referenced against potential high-yield NM- or NR-related hashtags, and tabulated at a binary level. A brief survey was done to identify obstacles and benefits to Twitter use by academic NM/NR faculty.
For 2019-2020, 88 unique programs in the United States offered NM/NR certification pathways. Of these, 52% (46/88) had Twitter accounts and 24% (21/88) had at least one post related to NM/NR. Only three radiology departments had unique Twitter accounts for the NM/molecular imaging division. Of the other 103 diagnostic radiology residency programs, only 16% (16/103) had a presence on Twitter and 5% (5/103) had tweets about NM/NR. Only 9% (8/88) of NM/NR program directors were on Twitter, and three program directors tweeted about NM/NR. The survey revealed a lack of clarity and resources around using Twitter, although respondents acknowledged the perceived value of Twitter engagement for attracting younger trainees.
Currently, there is minimal Twitter engagement by the academic NM/NR community. The perceived value of Twitter engagement is counterbalanced by identifiable obstacles. Given radiologists' overall positive views of social media's usefulness, scant social media engagement by the NM community may represent a missed opportunity. More Twitter engagement and further research by trainees and colleagues should be encouraged, as well as the streamlined use of unique hashtags.
对于核医学（NM）和核放射学（NR）项目在社交媒体上的存在情况，人们了解甚少。
我们的目的是评估美国学术性NM/NR项目在推特上的参与度。
我们测量了学术性NM/NR群体在推特上的参与度，涵盖了各种NM/NR认证途径。确定了NM/NR项目在系和项目主任层面的推特存在情况。项目发布的推文与潜在的高产量NM或NR相关主题标签进行交叉引用，并以二元水平进行列表统计。进行了一项简短调查，以确定学术性NM/NR教员使用推特的障碍和益处。
在2019 - 2020年期间，美国有88个独特的项目提供NM/NR认证途径。其中，52%（46/88）有推特账号，24%（21/88）至少有一条与NM/NR相关的推文。只有三个放射科有针对NM/分子成像部门的独特推特账号。在其他103个诊断放射学住院医师项目中，只有16%（16/103）在推特上有存在，5%（5/103）有关于NM/NR的推文。NM/NR项目主任中只有9%（8/88）在推特上，且有三位项目主任发布了关于NM/NR的推文。调查显示，在使用推特方面缺乏清晰度和资源，尽管受访者承认推特参与度对于吸引年轻学员具有可感知的价值。
目前，学术性NM/NR群体在推特上的参与度很低。推特参与度的可感知价值被可识别的障碍所抵消。鉴于放射科医生对社交媒体有用性的总体积极看法，NM群体在社交媒体上的参与度低可能是一个错失的机会。应鼓励学员和同事更多地参与推特并进行进一步研究，以及简化独特主题标签的使用。
