Leurer Marie Dietrich
1University of Saskatchewan, Regina, SK, Canada.
Policy Polit Nurs Pract. 2013 May;14(2):86-96. doi: 10.1177/1527154413493671. Epub 2013 Oct 23.
Nurses are encouraged to exert their influence in the realm of public policy, particularly policies related to the nursing profession, the health care system and the health of their clients. Media advocacy can be used by nursing organizations to mobilize public support on policy issues in order to influence policy makers. This article retrospectively examined the media advocacy efforts of nursing stakeholders in Saskatchewan, Canada in response to a new government policy that would have impacted educational requirements for licensure as a registered nurse (RN) in that province. Print media sources from the period January to March, 2000 were examined to determine the specific media advocacy techniques used by nursing organizations within the framework of the policy cycle. The success of nursing stakeholders in reversing the government position highlights the effectiveness of media advocacy as a tool to disseminate messages from the nursing profession in order to impact policy.
鼓励护士在公共政策领域发挥影响力，特别是与护理专业、医疗保健系统及其服务对象的健康相关的政策。护理组织可以利用媒体宣传来动员公众对政策问题的支持，从而影响政策制定者。本文回顾性研究了加拿大萨斯喀彻温省护理利益相关者针对一项新政府政策所做的媒体宣传努力，该政策本会影响该省注册护士（RN）执照的教育要求。研究了2000年1月至3月期间的平面媒体来源，以确定护理组织在政策周期框架内使用的具体媒体宣传技巧。护理利益相关者成功扭转政府立场，凸显了媒体宣传作为传播护理专业信息以影响政策的工具的有效性。
