a School of Public Health , University of Sydney , Sydney , New South Wales , Australia.
J Health Commun. 2014;19(2):260-73. doi: 10.1080/10810730.2013.811327. Epub 2013 Oct 24.
While governments and academic institutions urge researchers to engage with news media, traditional academic values of public disengagement have inhibited many from giving high priority to media activity. In this interview-based study, the authors report on the views about news media engagement and strategies used by 36 peer-voted leading Australian public health researchers in 6 fields. The authors consider their views about the role and importance of media in influencing policy, their reflections on effective or ineffective media communicators, and strategies used by these researchers about how to best retain their credibility and influence while engaging with the news media. A willingness and capacity to engage with the mass media was seen as an essential attribute of influential public health researchers.
虽然政府和学术机构都敦促研究人员与新闻媒体接触，但传统的学术观念认为公众不应过多参与媒体活动，这使得许多人不愿将媒体活动放在优先位置。在这项基于访谈的研究中，作者报告了 6 个领域中 36 位经同行投票选出的澳大利亚顶尖公共卫生研究人员对参与新闻媒体的看法和使用的策略。作者考虑了他们对媒体在影响政策方面的作用和重要性的看法，对有效或无效的媒体传播者的反思，以及这些研究人员在与新闻媒体接触时用来维护其可信度和影响力的策略。愿意并能够与大众媒体接触被视为有影响力的公共卫生研究人员的一个基本特质。
