School of Psychology, University of Auckland, Private Bag 92019, Auckland, 1142, New Zealand.
Am J Community Psychol. 2014 Jun;53(3-4):462-74. doi: 10.1007/s10464-013-9613-3.
Understanding how communities change requires examining how individuals' beliefs and behaviors are shaped by those around them. This paper investigates behavior change across a large social network following a recycling intervention in a New Zealand high school community. We used a mixed methods design, combining focus group data with social network analysis from two waves of a questionnaire that measured friendship networks; recycling and littering behaviors; perceived behavioral norms; and teacher, friend, and parent encouragement for these behaviors. Recycling behavior increased significantly over the course of our study. Supporting the importance of social networks in this context, both littering and recycling behavior showed clear social clustering. Further, the degree of change in an individuals' littering and recycling behavior across time was predicted by friends' prior behavior. Focus group data provided insight into students' perceptions of social interactions and how these contributed to littering and recycling behavior.
了解社区如何变化需要研究个人的信念和行为如何受到周围人的影响。本文调查了新西兰一所高中社区进行回收干预后，整个大社交网络中的行为变化。我们使用混合方法设计，将焦点小组数据与问卷调查的社会网络分析相结合，该问卷在两个时间点测量了友谊网络；回收和乱扔垃圾行为；对这些行为的感知行为规范；以及教师、朋友和家长的鼓励。在我们的研究过程中，回收行为显著增加。支持社交网络在这种情况下的重要性，乱扔垃圾和回收行为都显示出明显的社交聚类。此外，个体在时间上的乱扔垃圾和回收行为的变化程度可以由朋友之前的行为来预测。焦点小组数据提供了学生对社交互动的看法，以及这些互动如何导致乱扔垃圾和回收行为。
