1London Business School, UK.
Pers Soc Psychol Bull. 2014 May;40(5):555-66. doi: 10.1177/0146167213519480. Epub 2014 Jan 17.
What is said when communicating intergroup support to targets of prejudice, and how do targets react? We hypothesized that people not targeted by prejudice reference social connection (e.g., social support) more than social change (e.g., calling for a reduction in prejudice) in their supportive messages. However, we hypothesized that targets of prejudice would be more comforted by social change messages. We content coded naturalistic messages of support for lesbian, gay, bisexual, transgendered, and questioning teenagers from youtube.com (Study 1) and college undergraduates' statements (Study 2a) and found social connection messages more frequent than social change messages. Next, we explored targets' responses (Studies 2b-4b). Lesbian and gay participants rated social connection messages less comforting than social change messages (Study 3). Study 4 showed that only targets of prejudice distinguish social connection from social change messages in this way, versus non-targets. These results highlight the importance of studying the communication, content, and consequences of positive intergroup attitudes.
当向偏见的目标群体传达群体间支持时，人们会说什么，目标群体又会作何反应？我们假设，与社会变革（例如，呼吁减少偏见）相比，没有受到偏见影响的人在表达支持时更倾向于提及社会联系（例如，社会支持）。然而，我们假设偏见的目标群体更愿意接受社会变革的信息。我们对来自 youtube.com 的支持女同性恋、男同性恋、双性恋、跨性别和质疑青少年的自然主义支持信息（研究 1）以及大学生的陈述（研究 2a）进行了内容编码，发现社会联系信息比社会变革信息更为常见。接下来，我们探讨了目标群体的反应（研究 2b-4b）。女同性恋和男同性恋参与者认为社会联系信息不如社会变革信息令人欣慰（研究 3）。研究 4 表明，只有偏见的目标群体才会以这种方式区分社会联系和社会变革信息，而非目标群体则不会。这些结果强调了研究积极的群体间态度的交流、内容和后果的重要性。
