College of Hotel & Tourism, Kyung Hee University, Seoul, Republic of Korea.
Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston, Houston, TX, USA.
Psychiatry Investig. 2013 Dec;10(4):365-72. doi: 10.4306/pi.2013.10.4.365. Epub 2013 Dec 16.
This study investigated the antecedents and consequences of gambling passion using structural equation modeling to examine relationships among gambling motivation, passion, emotion, and behavioral intentions in the horse racing industry.
An onsite survey was conducted with 447 patrons at a horseracing park in South Korea. A confirmatory factor analysis showed that the Gambling Passion Scale was valid and reliable, resulting in two sub-scales: obsessive passion (OP) and harmonious passion (HP).
Study results indicated that extrinsic motivation influenced OP whereas intrinsic motivation significantly affected HP. Furthermore, OP was correlated with negative emotion, whereas HP was related to positive emotion. Gamblers' satisfaction was found to be influenced positively by positive emotion and negatively by negative emotion. Finally, satisfaction appeared to affect gamblers' behavioral intentions.
Study results echoed the notion of distinct and separate gambling motivations and passions among horse racing gamblers. Furthermore, results identified specific areas to which horse racing operators or policy makers should pay special attention in developing effective marketing strategies to promote responsible gambling.
本研究采用结构方程模型调查赌博激情的前因和后果，以检验赛马行业中赌博动机、激情、情绪和行为意图之间的关系。
在韩国一个赛马公园进行了现场调查，共有 447 名顾客参加。验证性因素分析表明，赌博激情量表具有有效性和可靠性，分为两个分量表：痴迷激情（OP）和和谐激情（HP）。
研究结果表明，外在动机影响 OP，而内在动机显著影响 HP。此外，OP 与负面情绪相关，而 HP 与正面情绪相关。赌客的满意度受到正面情绪的积极影响，受到负面情绪的消极影响。最后，满意度似乎影响赌客的行为意图。
研究结果反映了赛马赌客不同的、独立的赌博动机和激情。此外，研究结果确定了赛马运营商或政策制定者在制定有效营销策略以促进负责任赌博方面应特别关注的具体领域。
