School of Tourism and Hospitality Management, Temple University, 1810 North 13th Street, Philadelphia, PA, 19122, USA,
J Gambl Stud. 2014 Jun;30(2):403-22. doi: 10.1007/s10899-013-9359-8.
This study revised the theory of planned behavior (TPB) by incorporating the new concepts of gambling passion and responsible gambling strategy (RGS) to predict gamblers' intention to gamble in online sports betting. The data were collected at the end of March in 2012 through an online gambling website. The findings indicated that the inclusion of two types of gambling passion and two types of RGS explains online gambling intention well. Specifically, out of the original antecedent predictors of TPB, attitude toward online gambling was positively related to harmonious passion. Subjective norm had a positive relationship with both harmonious and obsessive passion. The results also showed that perceived behavioral control does not have a significant effect on the two gambling passions but has a direct and significant influence on behavioral intention. Additionally, the compulsory RGS had a negative effect on obsessive passion, whereas supplementary RGS had concurrent positive impacts on harmonious and obsessive passion. Lastly, the two gambling passions were notable predictors of behavioral intention toward online sports betting.
本研究通过纳入赌博激情和负责任赌博策略（RGS）的新概念，修订了计划行为理论（TPB），以预测赌徒参与在线体育博彩的意愿。数据于 2012 年 3 月底通过在线赌博网站收集。研究结果表明，纳入两种类型的赌博激情和两种类型的 RGS 可以很好地解释在线赌博意图。具体而言，在 TPB 的原始先行预测指标中，对在线赌博的态度与和谐激情呈正相关。主观规范与和谐和痴迷激情均呈正相关。结果还表明，感知行为控制对两种赌博激情没有显著影响，但对行为意图有直接而显著的影响。此外，强制性 RGS 对痴迷激情有负面影响，而补充性 RGS 对和谐和痴迷激情都有积极影响。最后，两种赌博激情是在线体育博彩行为意图的显著预测因素。
