C N. Hilton Hotel and College at University of Houston, 229 C.N. Hilton Hotel & College, Houston, TX 77204, USA.
J Gambl Stud. 2011 Sep;27(3):355-70. doi: 10.1007/s10899-010-9212-2.
The aim of this study was to examine the structural relationship among gambling motivation, gambling passion, and behavioral intentions to gamble between recreational and pathological gamblers. Specifically, this study aimed to shed light on the different ways in which gambling motivation and affective attitude are associated with recreational and pathological gamblers. Using a purposive sampling method, 400 subjects were selected for and participated in this study during their visits to a casino. Study results echoed the notion of distinctive and separate gambling motivations and passions between recreational and pathological gamblers. Also, results identified specific areas to which casino operators or policy makers should pay special attention in developing effective marketing strategies to promote responsible gambling.
本研究旨在探讨赌瘾动机、赌瘾热情与娱乐性和病理性赌徒之间赌博行为意向的结构关系。具体而言，本研究旨在阐明赌瘾动机和情感态度与娱乐性和病理性赌徒之间的关联方式。采用目的性抽样方法，在赌场访问期间，从 400 名参与者中选取了 400 名研究对象并邀请他们参与了此项研究。研究结果证实了娱乐性和病理性赌徒之间存在独特和不同的赌瘾动机和热情的观点。此外，研究结果还确定了赌场运营商或政策制定者在制定有效的营销策略以促进负责任的赌博方面应特别关注的具体领域。
