Bacardí-Gascón Montserrat, Díaz-Ramírez Glenda, Cruz López Brenda, López Zuñiga Erika, Jiménez-Cruz Arturo
School of Medicine and Psychology. Universidad Autónoma de Baja California (UABC). Tijuana. México..
Health Science Center. Valle de las Palmas. UABC. Tijuana. México..
Nutr Hosp. 2013 Nov 1;28(6):1900-4.
The objective of the study was to assess the association between TV foods advertisements and the ones consumed by mothers and children, and the body weight of both mother and child, among population from different SES in two Mexican cities.
During June through October 2011 in Tijuana and Tuxtla Gutierrez, two national broadcasted channels were recorded during a period of 5 h in the afternoon on working days. Direct interviews were conducted to explore the foods consumed by mothers and their children from January to July 2012. To identify the difference in the number of hours of TV watching, number of TV sets, and the number of advertisements they recalled, a one-way ANOVA was used.
An association was observed between the consumption of advertised foods by mothers and the frequency of broadcasted advertising. It was also observed that there was an association between the hours watching TV and BMI of the mothers and BMI Z-score of their children.
There was an association between BMI of the mothers and their children and time spent watching TV. The high exposure to TV food advertisements in Mexico may increase the odds for having childhood obesity.
本研究的目的是评估墨西哥两个城市不同社会经济地位人群中，电视食品广告与母亲和孩子所消费的食品之间的关联，以及母亲和孩子的体重情况。
2011年6月至10月期间，在蒂华纳和图斯特拉古铁雷斯，工作日下午5小时内记录两个国家电视频道的节目。2012年1月至7月，进行直接访谈以探究母亲及其孩子所消费的食品。为确定看电视时长、电视机数量以及他们回忆起的广告数量的差异，使用了单因素方差分析。
观察到母亲对广告食品的消费与广告播出频率之间存在关联。还观察到母亲看电视的时长与母亲的体重指数以及孩子的体重指数Z评分之间存在关联。
母亲及其孩子的体重指数与看电视的时间之间存在关联。墨西哥电视食品广告的高曝光率可能会增加儿童肥胖的几率。
