Universidad Autónoma de Baja California, Mexico.
J Pediatr Gastroenterol Nutr. 2013 Jan;56(1):86-8. doi: 10.1097/MPG.0b013e3182638d13.
Foods advertised were recorded in 2 television (TV) channels. The present article studies the association between products advertised and those consumed by mothers and children. A total of 365 mothers and their children were assessed. A positive correlation was observed between the food advertisements that the mothers recalled and the frequency of TV food advertisements (Rho = 0.44, P = 0.03). A positive correlation was found between the frequency of the foods advertised on TV and the consumption of these by the mothers (r = 0.73, P = 0.0001) and their children (Rho = 0.66, P = 0.0001). These results suggest that TV advertisements influence the food choices of mothers and children.
食品广告被记录在 2 个电视频道中。本文研究了广告产品与母亲和儿童消费产品之间的关联。共有 365 名母亲及其子女接受了评估。母亲回忆的食品广告与电视食品广告的频率之间存在正相关关系（Rho = 0.44，P = 0.03）。电视广告中广告食品的频率与母亲（r = 0.73，P = 0.0001）和儿童（Rho = 0.66，P = 0.0001）的食用频率之间存在正相关关系。这些结果表明，电视广告会影响母亲和儿童的食物选择。
