Kihl Lisa A, Tainsky Scott, Babiak Kathy, Bang Hyejin
University of Minnesota, USA.
University of Illinois, USA.
Eval Program Plann. 2014 Jun;44:36-47. doi: 10.1016/j.evalprogplan.2014.01.003. Epub 2014 Jan 31.
Corporate community initiatives (CCI) are often established via cross-sector partnerships with nonprofit agencies to address critical social problems. While there is a growing body of literature exploring the effectiveness and social impact of these partnerships, there is a limited evaluative research on the implementation and execution processes of CCIs. In this paper, we examined the implementation and operational processes in the delivery of a professional sport organization's CCI initiative using program theory evaluation. The findings showed discrepancies between the associate organization and the implementers regarding understanding and fulfilling responsibilities with performing certain aspects (maintaining accurate records and program marketing) of the service delivery protocol. Despite program stakeholders being satisfied overall with the program delivery, contradictions between program stakeholders' satisfaction in the quality of program delivery was found in critical components (marketing and communications) of the service delivery. We conclude that ongoing evaluations are necessary to pinpoint the catalyst of the discrepancies along with all partners valuing process evaluation in addition to outcome evaluation.
企业社区倡议（CCI）通常是通过与非营利机构建立跨部门伙伴关系来解决关键社会问题。虽然有越来越多的文献探讨这些伙伴关系的有效性和社会影响，但对企业社区倡议的实施和执行过程的评估研究却很有限。在本文中，我们使用项目理论评估法研究了一个职业体育组织的企业社区倡议项目的实施和运营过程。研究结果表明，关联组织与实施者在理解和履行服务提供协议某些方面（保持准确记录和项目营销）的责任方面存在差异。尽管项目利益相关者总体上对项目交付感到满意，但在服务交付的关键组成部分（营销和沟通）中，发现项目利益相关者对项目交付质量的满意度存在矛盾。我们得出结论，持续评估对于查明差异的催化剂是必要的，此外所有合作伙伴都应重视过程评估以及结果评估。
