Holdford David A
School of Pharmacy, Virginia Commonwealth University, Richmond, Virginia.
Am J Pharm Educ. 2014 Feb 12;78(1):3. doi: 10.5688/ajpe7813.
Academic entitlement and student consumerism have been described as a cause for unprofessional behavior in higher education. Colleges and schools of pharmacy may inadvertently encourage student consumerism and academic entitlement by misunderstanding who is the primary customer of pharmacy education. Pharmacy colleges and schools who view students as the primary customer can unintentionally pressure faculty members to relax expectations for professionalism and academic performance and thereby cause a general downward spiral in the quality of pharmacy graduates. In contrast, this paper argues that the primary customer of pharmacy education is the patient. Placing the patient at the center of the educational process is consistent with the concepts of pharmaceutical care, medication therapy management, the patient-centered home, and the oath of the pharmacist. Emphasizing the patient as the primary customer discourages academic entitlement and student consumerism and encourages an emphasis on learning how to serve the medication-related needs of the patient.
学术特权和学生消费主义被认为是高等教育中不专业行为的一个原因。药学院校可能会因误解谁是药学教育的主要客户而无意中助长学生消费主义和学术特权。将学生视为主要客户的药学院校可能会无意中向教师施压，要求他们放宽对专业精神和学业成绩的期望，从而导致药学专业毕业生质量普遍下降。相比之下，本文认为药学教育的主要客户是患者。将患者置于教育过程的中心与药学服务、药物治疗管理、以患者为中心的家庭以及药剂师誓言的概念相一致。强调患者是主要客户会抑制学术特权和学生消费主义，并鼓励注重学习如何满足患者与药物相关的需求。
