Zlatic Thomas D
St. Louis College of Pharmacy, St. Louis, Missouri.
Am J Pharm Educ. 2014 Dec 15;78(10):175. doi: 10.5688/ajpe7810175.
Scholarly discussion has recently been directed toward the negative effects of consumerism in pharmacy education. Frequently in these discussions, the metaphor of student-as-customer is cited as an indicator of such consumer mentality. However, the customer metaphor is more deeply entangled in the thinking on this matter than has been acknowledged, even for those who roundly criticize its use. A richer understanding of the power of metaphor and of the fiducial obligations that underlie professionalism can help to create educational paradigms more likely to meet the best interests of students, faculty members, and the general public.
最近，学术讨论聚焦于消费主义在药学教育中的负面影响。在这些讨论中，经常会引用“学生即顾客”这一比喻，作为这种消费心态的一个指标。然而，“顾客”这一比喻在关于此事的思维中所涉及的程度，比人们所承认的更深，即使对于那些严厉批评其使用的人来说也是如此。更深入地理解比喻的力量以及构成专业精神基础的信任义务，有助于创建更有可能符合学生、教师和公众最佳利益的教育范式。
