a Clinical, Educational and Health Psychology , University College London (UCL) , London , UK.
Psychol Health. 2014;29(7):849-60. doi: 10.1080/08870446.2014.896915. Epub 2014 Mar 18.
To assess whether standardised packs of the form introduced in Australia are associated with a reduction in acute craving and/or an increase in motivation to stop, and to replicate previous findings on perceptions of packaging, perceptions of smokers using it and perceived effects on behaviour.
Following abstinence of at least 12 h, 98 regular and occasional smokers were randomised to exposure to their own cigarette package, another branded package or a standardised package.
Craving (QSU-brief), motivation to stop, both at baseline and post-exposure. Ratings of 10 attributes concerning package design, perceived smoker characteristics and effects on behaviour, post-exposure only.
For craving, a mixed model ANCOVA showed a significant interaction of packaging and time of measurement (F(2,94) = 8.77, p < .001, partial η(2) = .16). There was no significant main effect or interaction for motivation to stop smoking (p = .9). The standardised pack was perceived to be significantly less appealing and less motivating to buy cigarettes, smokers using them were perceived as less popular and cigarettes from them expected to taste worse.
Standardised cigarette packaging may reduce acute (hedonic) craving and is associated with more negative perceptions than branded packaging with less prominent health warnings.
评估澳大利亚引入的标准化包装形式是否与急性渴望的减少和/或戒烟动机的增加有关，并复制之前关于包装认知、使用该包装的吸烟者认知以及对行为影响的发现。
在至少 12 小时的禁欲后，98 名常规和偶尔吸烟者被随机分配接触自己的香烟包装、另一个品牌包装或标准化包装。
基线和暴露后的渴望（QSU-简短）、戒烟动机。仅在暴露后评估包装设计、吸烟者特征认知和行为影响的 10 个属性的评分。
对于渴望，混合模型方差分析显示包装和测量时间之间存在显著的交互作用（F（2，94）= 8.77，p <.001，部分 η（2）=.16）。戒烟动机没有显著的主要效应或交互作用（p =.9）。标准化包装被认为明显缺乏吸引力和购买香烟的动机，使用它们的吸烟者被认为不那么受欢迎，从它们那里购买的香烟预计味道更差。
标准化香烟包装可能会减少急性（享乐）渴望，并与带有不太突出的健康警示的品牌包装相比，产生更负面的认知。
