Carlini Beatriz H, Safioti Luciana, Rue Tessa C, Miles Lyndsay
Alcohol and Drug Abuse Institute, University of Washington, 1107 NE 45th Street, Suite 120, Seattle, WA, 98105, USA,
J Immigr Minor Health. 2015 Apr;17(2):553-60. doi: 10.1007/s10903-013-9934-1.
Limited English proficient (LEP) individuals face disparities in accessing substance abuse treatment, but little is known on how to reach this population. This study aimed to test online recruitment methods for tobacco and alcohol screening among LEP Portuguese speakers. The study was advertised in Portuguese using Facebook, Google, online newsletters and E-mail. Participants clicked ads to consent and access a screening for tobacco and alcohol dependence. Ads yielded 690 screening responses in 90 days. Respondents had a mean age of 42.7 (SD 12), with a higher proportion of women than men, 95% born in Brazil with high levels of LEP and low levels of acculturation. Facebook ads yielded 41.4% of responses, and were the lowest cost recruitment channel ($8.9, $31.10 and $20.40 per respondent, hazardous drinker and smoker, respectively). Online recruitment of LEP populations is feasible. Future studies should test similar strategies in other LEP groups.
英语水平有限（LEP）的人群在获得药物滥用治疗方面面临差异，但对于如何接触这一人群却知之甚少。本研究旨在测试针对葡萄牙语LEP人群进行烟草和酒精筛查的在线招募方法。该研究通过脸书、谷歌、在线时事通讯和电子邮件以葡萄牙语进行宣传。参与者点击广告以同意并接受烟草和酒精依赖筛查。广告在90天内产生了690份筛查回复。受访者的平均年龄为42.7岁（标准差12），女性比例高于男性，95%出生于巴西，LEP水平高且文化适应水平低。脸书广告产生了41.4%的回复，并且是成本最低的招募渠道（分别为每位受访者、危险饮酒者和吸烟者8.9美元、31.10美元和20.40美元）。在线招募LEP人群是可行的。未来的研究应在其他LEP群体中测试类似策略。
