新媒体环境下的大数据
Big data in the new media environment.
机构信息
Annenberg School for Communication, University of Pennsylvania, Philadelphia, PA 19104
Institute for Social Research, University of Michigan, Ann Arbor, MI 48104-1248.
出版信息
Behav Brain Sci. 2014 Feb;37(1):94-5. doi: 10.1017/S0140525X13001672.
Bentley et al. argue for the social scientific contextualization of "big data" by proposing a four-quadrant model. We suggest extensions of the east-west (i.e., socially motivated versus independently motivated) decision-making dimension in light of findings from social psychology and neuroscience. We outline a method that leverages linguistic tools to connect insights across fields that address the individuals underlying big-data media streams.
本特利等人通过提出四象限模型，主张将“大数据”置于社会科学背景下进行研究。鉴于社会心理学和神经科学的研究成果，我们建议对东-西（即，受社会动机驱动与独立动机驱动）决策维度进行扩展。我们概述了一种利用语言工具在解决大数据媒体流背后个体问题的相关领域之间建立联系的方法。
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