Stories of postpartum depression: exploring health constructs and help-seeking in mothers' talk.

This article explores behavioral constructs derived from the Integrative Model of Behavioral Prediction (Fishbein, 2009) that emerged from unsolicited, online stories from 30 mothers about their experiences with postpartum depression. Five constructs (i.e., social norms; severity; barriers to help-seeking; facilitators to, and cues to action for, help-seeking; and self-efficacy) were prevalent and were connected with help-seeking behaviors in the stories that were analyzed after a single data collection in March 2011. Recommendations are offered for how the findings can be integrated into postpartum depression-related health promotion interventions.