Picture-naming studies have demonstrated interference from semantic-categorically related distractor words, but not from corresponding distractor pictures, and the lack of generality of the interference effect has been argued to challenge theories viewing lexical selection in speech production as a competitive process. Here, we demonstrate that semantic interference from context pictures does become visible, if sufficient attention is allocated to them. We combined picture naming with a spatial-cuing procedure. When participants' attention was shifted to the distractor, semantically related distractor pictures interfered with the response, as compared with unrelated distractor pictures. This finding supports models conceiving lexical retrieval as competitive (Levelt, Roelofs, & Meyer, 1999) but is difficult to reconcile with the response exclusion hypothesis (Finkbeiner & Caramazza, 2006b) proposed as an alternative.