DeVan Marsheila, Baum Neil
J Med Pract Manage. 2013 Nov-Dec;29(3):204-5.
Many physicians want to be good platform speakers; however, few of us have the background and training necessary to be an outstanding public speaker. Yes, we all have slide decks and PowerPoint programs provided to us so that we can turn our backs to the audience and read the verbiage on the slides. But does that technique generate useful information to the audience? Or if speaking to a lay audience, does that kind of talk make the audience members get out their cell phones and call the office to make an appointment in our practice? Probably not. This article will provide suggestions that will enhance your speaking and presentation skills. This, in turn, will make you a darling of the pharma industry and encourage potential patients in your audience to become patients in your practice.
许多医生都想成为出色的台上演讲者；然而，我们中很少有人具备成为杰出公众演讲者所需的背景和培训。没错，我们都有提供给我们的幻灯片文档和PowerPoint程序，这样我们就可以背对着观众，念幻灯片上的文字。但那种技巧能给观众带来有用的信息吗？或者，如果是对普通听众演讲，那种讲话方式会让听众掏出手机打电话到我们的诊所预约就诊吗？可能不会。本文将提供一些建议，以提升你的演讲和展示技巧。反过来，这会让你成为制药行业的宠儿，并鼓励你听众中的潜在患者成为你诊所的患者。
