Scarcella Carmelo, Antonelli Laura, Orizio Grazia, Rossmann Costanze, Ziegler Lena, Meyer Lisa, Garcia-Jimenez Leonarda, Losada Jose Carlos, Correia Joao, Soares Joana, Covolo Loredana, Lirangi Enrico, Gelatti Umberto
Local Health Authority of Brescia , Italy.
Department of Communication Science and Media Research, Ludwig-Maximilians University of Munich , Germany.
J Public Health Res. 2013 Sep 20;2(2):e20. doi: 10.4081/jphr.2013.e20. eCollection 2013 Sep 2.
During the last H1N1 pandemic has emerged the importance of crisis communication as an essential part of health crisis management. The Project aims specifically to improve the understanding of crisis communication dynamics and effective tools and to allow public health institutions to communicate better with the public during health emergencies.
THE PROJECT WILL PERFORM DIFFERENT ACTIVITIES: i) state of the art review; ii) identification of key stakeholders; iii) communicational analysis performed using data collected on stakeholder communication activities and their outcomes considering the lessons learnt from the analysis of the reasons for differing public reactions during pandemics; iv) improvement of the existing guidelines; v) development of Web 2.0 tools as web-platform and feed service and implementation of impact assessment algorithms; vi) organization of exercises and training on this issues.
In the context of health security policies at an EU level, the project aims to find a common and innovative approach to health crisis communication that was displayed by differing reactions to the H1N1 pandemic policies. The focus on new social media tools aims to enhance the role of e-health, and the project aims to use these tools in the specific field of health institutions and citizens. The development of Web 2.0 tools for health crisis communication will allow an effective two-way exchange of information between public health institutions and citizens. An effective communication strategy will increase population compliance with public health recommendations. Significance for public healthThe specific aim of the project is to develop a European strategy approach on how to communicate with the population and with different stakeholders groups involved in the crisis management process, based on an analysis of the communication process during the H1N1 pandemic (content analysis of press releases, press coverage and forum discussions) and on interviews with key stakeholders in health crisis communication. The development of web 2.0 tools, providing rapid responses will allow real-time verification of awareness of social trends and citizens' response. Furthermore, the project would like to offer these resources to the EU Public Health Institutions and EU citizens to improve their interaction, and hence reinforce citizens' right to patient-centred health care. The project proposal has been designed in accordance with the general principles of ethics and the EU Charter of Fundamental Rights with regard to human rights, values, freedom, solidarity, and better protection of European citizens.
在最近的甲型H1N1流感大流行期间，危机沟通作为健康危机管理的重要组成部分，其重要性凸显出来。该项目旨在特别增进对危机沟通动态和有效工具的理解，并使公共卫生机构在卫生紧急情况期间能更好地与公众沟通。
该项目将开展不同活动：i）文献综述；ii）确定关键利益相关者；iii）利用收集到的关于利益相关者沟通活动及其结果的数据进行沟通分析，同时考虑从对大流行期间公众不同反应原因的分析中吸取的经验教训；iv）完善现有指南；v）开发作为网络平台和推送服务的Web 2.0工具，并实施影响评估算法；vi）组织关于此问题的演习和培训。
在欧盟层面的卫生安全政策背景下，该项目旨在找到一种针对健康危机沟通的通用且创新的方法，这在对甲型H1N1流感大流行政策的不同反应中有所体现。对新社交媒体工具的关注旨在增强电子健康的作用，且该项目旨在在卫生机构和公民的特定领域使用这些工具。为健康危机沟通开发Web 2.0工具将使公共卫生机构与公民之间能进行有效的双向信息交流。有效的沟通策略将提高民众对公共卫生建议的依从性。对公共卫生的意义该项目的具体目标是，基于对甲型H1N1流感大流行期间沟通过程（新闻稿、新闻报道和论坛讨论的内容分析）以及对健康危机沟通关键利益相关者的访谈，制定一项关于如何与民众以及参与危机管理过程的不同利益相关者群体进行沟通的欧洲战略方法。开发能提供快速响应的Web 2.0工具将实现对社会趋势认知和公民反应的实时核查。此外，该项目希望向欧盟公共卫生机构和欧盟公民提供这些资源，以改善他们之间的互动，从而加强公民获得以患者为中心的医疗保健的权利。该项目提案是根据伦理的一般原则以及关于人权、价值观、自由、团结和更好地保护欧洲公民的《欧盟基本权利宪章》设计的。
