Outram Simon M, Stewart Bob
Institute of Sport, Exercise and Active Living (ISEAL), Victoria University, Melbourne, Australia.
J Med Ethics. 2015 Jun;41(6):447-50. doi: 10.1136/medethics-2014-102147. Epub 2014 Sep 22.
This paper proposes that the sponsorship of sport by nutritional supplements and sport drinks companies should be re-examined in the light of ethical concerns about the closeness of this relationship. A short overview is provided of the sponsorship of sport, arguing that ethical concerns about its appropriateness remain despite the imposition of severe restrictions on tobacco sponsorship. Further, the paper examines the main concerns about supplement use and sports drinks with respect to efficacy, health and the risks of doping. Particular consideration is given to the health implications of these concerns. It is suggested that they, of themselves, do not warrant the restriction of sponsorship by companies producing supplements and sports drinks. Nevertheless, it is argued that sports sponsorship does warrant further ethical examination--above and beyond that afforded to other sponsors of sport--as sport sponsorship is integral to the perceived need for such products. In conclusion, it is argued that sport may have found itself lending unwarranted credibility to products which would otherwise not necessarily be seen as beneficial for participation in sports and exercise or as inherently healthy products.
本文提出，鉴于营养补充剂和运动饮料公司对体育赛事的赞助关系存在伦理问题，应对此进行重新审视。文章简要概述了体育赛事赞助情况，指出尽管对烟草赞助实施了严格限制，但对其是否恰当仍存在伦理方面的担忧。此外，本文还探讨了在功效、健康以及兴奋剂风险方面，人们对使用营养补充剂和运动饮料的主要担忧。特别考虑了这些担忧对健康的影响。文章认为，这些担忧本身并不足以成为限制生产营养补充剂和运动饮料的公司进行赞助的理由。然而，有人认为，体育赛事赞助确实需要进行进一步的伦理审查——比给予其他体育赛事赞助商的审查更为深入——因为体育赛事赞助对于此类产品的市场需求至关重要。总之，有人认为，体育赛事可能在无意间赋予了某些产品不应有的可信度，否则这些产品不一定会被视为对参与体育运动和锻炼有益，或者不一定被视为本质上健康的产品。
