Effects of semantic priming on visual encoding of pictures.

We investigated the effects of semantic priming on initial encoding of briefly presented pictures of objects and scenes. Pictures in four experiments were presented for varying durations and were followed immediately by a mask. In Experiments 1 and 2, pictures of simple objects were either preceded or not preceded by the object's category name (e.g., dog). In Experiment 1 we measured immediate object identification; in Experiment 2 we measured delayed old/new recognition in which targets and distractors were from the same categories. In Experiment 3 naturalistic scenes were either preceded or not preceded by the scene's category name (e.g., supermarket). We measured delayed recognition in which targets and distractors were described by the same category names. In Experiments 1-3, performance was better for primed than for unprimed pictures. Experiment 4 was similar to Experiment 2 in that we measured delayed recognition for simple objects. As in Experiments 1-3, a prime that preceded the object improved subsequent memory performance for the object. However, a prime that followed the object did not affect subsequent performance. Together, these results imply that priming leads to more efficient information acquisition. We offer a picture-processing model that accounts for these results. The model's central assumption is that knowledge of a picture's category (gist) increases the rate at which visual information is acquired from the picture.