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传播科学与医学并为之发声:超越基础层面。

Communicating and advocating for science and medicine: beyond the basics.

作者信息

Feussner John R

机构信息

Office of the Dean, College of Medicine, Medical University of South Carolina, Charleston, South Carolina.

出版信息

Am J Med Sci. 2015 Feb;349(2):176-8. doi: 10.1097/MAJ.0000000000000357.

DOI:10.1097/MAJ.0000000000000357
PMID:25291339
Abstract

I have discussed several advocacy strategies to improve effective communications for those motivated to do the necessary work to make a difference in policy decisions involving science and health care. I encourage you to get involved personally with members of Congress, their key “staffers,” and to contribute financially to their election efforts. Other suggestions are self-evident, for example, think strategically, only advocate for important policies and do not “over promise” or “under deliver.” If you “get to yes,” stop negotiating and leave gratefully. Remember, you are operating in a high stakes arena and while you understand the intended consequences, you may misjudge unintended consequences that could diminish success. But if you want to make a difference, you must become a “player in the policy and political game.” And if you “get in the game,” you should play to win!

摘要

我已经讨论了几种宣传策略,以便为那些有动力去做必要工作的人改善有效沟通,从而在涉及科学和医疗保健的政策决策中发挥作用。我鼓励你们亲自与国会议员及其关键“工作人员”接触,并为他们的选举活动提供资金支持。其他建议是不言而喻的,例如,进行战略性思考,只倡导重要政策,不要“过度承诺”或“兑现不足”。如果你“达成协议”,就停止谈判并心怀感激地离开。记住,你是在一个高风险的领域运作,虽然你理解预期的后果,但你可能会误判那些可能降低成功率的意外后果。但是如果你想有所作为,你必须成为“政策和政治游戏中的参与者”。如果你“参与其中”,你就应该为胜利而战!

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