Wen Fangfang, Zuo Bin, Wu Yang, Sun Shan, Liu Ke
School of Psychology, Central China Normal University, Wuhan, Hubei Province, PR China.
Evol Psychol. 2014 Aug 8;12(4):719-35. doi: 10.1177/147470491401200404.
Previous researchers have documented that the color red enhances one's sexual attraction to the opposite sex. The current study further examined the moderating role of sexual dimorphism in red effects. The results indicated that red enhanced men's sexual attraction to women with more feminine facial characteristics but had no effect on ratings of perceived general attractiveness. Red clothing also had a marginally significant effect on men's sexual attractiveness. In addition, regardless of sexual dimorphism cues, male participants rated women with red as warmer and more competent. The underlying mechanisms of the red effect, the limitations of the current study, and suggestions for future directions are discussed.
先前的研究人员已记录表明，红色会增强一个人对异性的性吸引力。当前的研究进一步考察了性二态性在红色效应中的调节作用。结果表明，红色增强了男性对具有更女性化面部特征的女性的性吸引力，但对总体吸引力感知评分没有影响。红色服装对男性的性吸引力也有微弱的显著影响。此外，无论有无性二态性线索，男性参与者都将身着红色的女性评为更热情、更有能力。本文还讨论了红色效应的潜在机制、当前研究的局限性以及对未来研究方向的建议。
