Furnham Adrian, Chan Pui Shuen, Wilson Emma
University College London.
J Appl Soc Psychol. 2013 Sep;43(9):1838-1850. doi: 10.1111/jasp.12136.
Using a sample of 201 participants and a between-subjects design, the perceived professionalism-suitability, capability, ease to talk to and friendliness-of male and female dentists and lawyers in various attires was examined. Results showed an absolute preference for male dentists and lawyers in professional and formal attire, respectively. Male dentists and lawyers in professional and formal attire were further rated as more suitable, capable, easier to talk to, and friendlier than female professionals, and than those dressed in smart or casual attire. Results are discussed in terms of positive dental outcomes and legal representation. Limitations are considered.
采用201名参与者的样本并运用组间设计，研究了穿着不同服装的男女牙医和律师在专业性-适宜性、能力、交谈便利性和友好程度方面的表现。结果显示，参与者分别对穿着专业正装的男牙医和男律师表现出绝对偏好。与女性专业人士以及穿着时尚或休闲服装的人士相比，穿着专业正装的男牙医和男律师被进一步评为更合适、更有能力、更易于交谈且更友好。从积极的牙科治疗效果和法律代理方面对结果进行了讨论。同时也考虑了研究的局限性。
