D'Angelo Jonathan, Zhang Chong, Eickhoff Jens, Moreno Megan
University of Wisconsin, Department of Communication Arts, Madison, WI.
University of Wisconsin, Department of Biostatistics, Madison, WI.
Bull Sci Technol Soc. 2014 Feb 1;34(1-2):13-20. doi: 10.1177/0270467614538002.
Alcohol displays on Facebook are ever-present and can be socially desirable for college students. As problematic drinking is a concern for college students, this research sought to understand how different types of information on a Facebook page influence likelihood to drink. Telephone interviews were conducted with 338 incoming college freshmen from two large national universities. Data were obtained from a vignette prompt which presented a scenario in which a senior college student's Facebook profile displayed wall-posts, pictures, and status updates that were drinking-related or pro-social in nature. Participants were asked to report intention to drink alcohol with that student if together at a party. Findings supported the hypotheses: wall-posts were most influential (the stickiest), followed by pictures, followed by status updates. Findings provide additional empirical support for established online impression formation patterns, and additionally provide evidence that virtual cues are being ingrained as schema in interpersonal communication. These results are discussed in relation to the conception of "sticky cues" in impression formation.
在脸书上展示饮酒行为的现象随处可见，而且对大学生来说在社交方面可能具有吸引力。由于问题饮酒是大学生关注的一个问题，本研究旨在了解脸书页面上不同类型的信息如何影响饮酒的可能性。对来自两所大型国立大学的338名即将入学的大学新生进行了电话访谈。数据来自一个小插曲提示，该提示呈现了一个场景，即一名高年级大学生的脸书个人资料展示了与饮酒相关或具有亲社会性质的墙贴、照片和状态更新。参与者被要求报告如果在聚会上与该学生在一起，是否打算与他一起饮酒。研究结果支持了假设：墙贴最具影响力（粘性最强），其次是照片，然后是状态更新。研究结果为既定的在线印象形成模式提供了额外的实证支持，此外还提供了证据表明虚拟线索正在作为人际沟通中的图式而根深蒂固。这些结果将结合印象形成中“粘性线索”的概念进行讨论。
