Brock William A, Bentley R Alexander, O'Brien Michael J, Caiado Camilia C S
Department of Economics, University of Wisconsin, Madison, WI, United States of America and Department of Economics, University of Missouri, Columbia, MO, United States of America.
Department of Archaeology & Anthropology, University of Bristol, Bristol, United Kingdom.
PLoS One. 2014 Nov 4;9(11):e111022. doi: 10.1371/journal.pone.0111022. eCollection 2014.
Studies of the evolution of collective behavior consider the payoffs of individual versus social learning. We have previously proposed that the relative magnitude of social versus individual learning could be compared against the transparency of payoff, also known as the "transparency" of the decision, through a heuristic, two-dimensional map. Moving from west to east, the estimated strength of social influence increases. As the decision maker proceeds from south to north, transparency of choice increases, and it becomes easier to identify the best choice itself and/or the best social role model from whom to learn (depending on position on east-west axis). Here we show how to parameterize the functions that underlie the map, how to estimate these functions, and thus how to describe estimated paths through the map. We develop estimation methods on artificial data sets and discuss real-world applications such as modeling changes in health decisions.
对集体行为进化的研究考虑个体学习与社会学习的收益。我们之前提出,可以通过一个启发式的二维地图,将社会学习与个体学习的相对强度与收益的透明度(也称为决策的“透明度”)进行比较。从西向东移动,社会影响的估计强度增加。当决策者从南向北推进时,选择的透明度增加,并且更容易识别最佳选择本身和/或从中学习的最佳社会榜样(取决于东西轴上的位置)。在这里,我们展示了如何对地图背后的函数进行参数化,如何估计这些函数,从而如何描述通过地图的估计路径。我们在人工数据集上开发了估计方法,并讨论了诸如对健康决策变化进行建模等实际应用。