Welch L B, Welch C W
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A press interview provides a unique opportunity to promote a positive public image of your institution. A good interview takes preparation, some understanding of what interests the press, and often follow-up. Covering all three areas, this article tells the nurse administrator how to deal effectively with journalists.
新闻采访为提升贵机构的正面公众形象提供了一个独特的机会。一次成功的采访需要做好准备,对新闻界的兴趣点有所了解,并且常常需要后续跟进。本文涵盖了所有这三个方面,向护士管理人员介绍如何有效地与记者打交道。