Théodore Florence, Juárez-Ramírez Clara, Cahuana-Hurtado Lucero, Blanco Ilian, Tolentino-Mayo Lizbeth, Bonvecchio Anabelle
Centro de Investigación en Nutrición y Salud, Instituto Nacional de Salud Pública, Cuernavaca, Morelos, México.
Centro de Investigación en Sistemas de Salud, Instituto Nacional de Salud Pública, Cuernavaca, Morelos, México.
Salud Publica Mex. 2014;56 Suppl 2:s123-9.
To identify barriers and opportunities for the regulation of food and beverage advertising to children.
A qualitative study. Fourteen key informants from the congress, private sector, officials from the ministry of health and academics involved in the issue of regulation of advertising were interviewed.
Barriers identified: conception of obesity as an individual problem, minimization of the negative effects on health, definition of the vulnerability of children bounded to their cognitive development. Facilitators support from various sectors of society regulation, extensive scientific discussion on the subject, successful experience and its lessons on tabacco industry.
Mexico has key elements for achieving effective regulation on advertising.
确定食品和饮料向儿童做广告监管方面的障碍和机遇。
一项定性研究。对来自国会、私营部门、卫生部官员以及参与广告监管问题的学者等14名关键信息提供者进行了访谈。
确定的障碍：将肥胖视为个人问题的观念、对健康负面影响的最小化、与儿童认知发展相关的儿童易受伤害性的定义。促进因素：社会各部门的支持监管、关于该主题的广泛科学讨论、烟草行业的成功经验及其教训。
墨西哥具备实现广告有效监管的关键要素。
