Trumbo Craig W, Harper Raquel
Colorado State University, Department of Journalism and Media Communication, Fort Collins, CO.
Massey University, School of English and Media Studies, Auckland, NZ.
Health Behav Policy Rev. 2015 Mar 1;2(2):154-162. doi: 10.14485/HBPR.2.2.7.
We examined channels through which information about e-cigarettes has flowed, public perception of e-cigarettes as an innovation, and how these may influence use.
An online survey of US adults aged 18-24 years (N = 874) was used. Measures included information channels, perception of e-cigarettes as an innovation, and intention to use.
Television ranked first for exposure to e-cigarette information. The most positive innovation attributes were observability and relative advantage. A structural model showed that information exposure and favorable perception as an innovation predicted use.
The high degree of e-cigarette awareness combined with depiction of the devices as a favorable innovation may contribute to their wider adoption and may argue for regulation of e-cigarette advertising.
我们研究了电子烟信息的传播渠道、公众对电子烟作为一项创新产品的认知，以及这些因素如何影响电子烟的使用。
对18 - 24岁的美国成年人进行了一项在线调查（N = 874）。测量指标包括信息渠道、对电子烟作为一项创新产品的认知以及使用意愿。
在接触电子烟信息方面，电视排名第一。最积极的创新属性是可观察性和相对优势。一个结构模型表明，信息曝光以及作为一项创新产品的良好认知预测了使用情况。
对电子烟的高度认知，再加上将其描绘为一项有利的创新产品，可能有助于其更广泛的采用，这可能支持对电子烟广告进行监管。
