Emond Jennifer A, Sargent James D, Gilbert-Diamond Diane
Norris Cotton Cancer Center, Geisel School of Medicine at Dartmouth, Lebanon, NH; Department of Community and Family Medicine, Geisel School of Medicine at Dartmouth, Lebanon, NH.
Norris Cotton Cancer Center, Geisel School of Medicine at Dartmouth, Lebanon, NH; Department of Pediatrics, Geisel School of Medicine at Dartmouth, Lebanon, NH.
J Nutr Educ Behav. 2015 Mar-Apr;47(2):120-6.e1. doi: 10.1016/j.jneb.2014.11.005.
To describe programming themes and the inclusion of adolescents in the base audience for television channels with high levels of energy drink advertising airtime.
Secondary analysis of energy drink advertising airtime over US network and cable television channels (n = 139) from March, 2012 to February, 2013. Programming themes and the inclusion of adolescents in each channel's base audience were extracted from cable television trade reports.
Energy drink advertising airtime.
Channels were ranked by airtime; programming themes and the inclusion of adolescents in the base audience were summarized for the 10 channels with the most airtime.
Over the study year, 36,501 minutes (608 hours) were devoted to energy drink advertisements; the top 10 channels accounted for 46.5% of such airtime. Programming themes for the top 10 channels were music (n = 3), sports (n = 3), action-adventure lifestyle (n = 2), African American lifestyle (n = 1), and comedy (n = 1). MTV2 ranked first in airtime devoted to energy drink advertisements. Six of the 10 channels with the most airtime included adolescents aged 12-17 years in their base audience.
Energy drink manufacturers primarily advertise on channels that likely appeal to adolescents. Nutritionists may wish to consider energy drink media literacy when advising adolescents about energy drink consumption.
描述节目主题以及在能量饮料广告播放时间较长的电视频道的基本受众中青少年的纳入情况。
对2012年3月至2013年2月美国网络和有线电视渠道（n = 139）的能量饮料广告播放时间进行二次分析。节目主题以及每个频道基本受众中青少年的纳入情况从有线电视行业报告中提取。
能量饮料广告播放时间。
按播放时间对频道进行排名；总结了播放时间最长的10个频道的节目主题以及基本受众中青少年的纳入情况。
在研究年度，用于能量饮料广告的时间为36,501分钟（608小时）；播放时间最长的10个频道占此类播放时间的46.5%。播放时间最长的10个频道的节目主题为音乐（n = 3）、体育（n = 3）、动作冒险生活方式（n = 2）、非裔美国人生活方式（n = 1）和喜剧（n = 1）。MTV2在能量饮料广告播放时间方面排名第一。播放时间最长的10个频道中有6个在其基本受众中纳入了12至17岁的青少年。
能量饮料制造商主要在可能吸引青少年的频道上做广告。营养学家在就能量饮料消费向青少年提供建议时，可能希望考虑能量饮料的媒体素养。
