Priority Cost Effective Lessons for Systems Strengthening, MRC Wits Rural Public Health and Health Transitions Unit, School of Public Health, University of the Witwatersrand, 27 St. Andrews Road, Parktown, 2193 Johannesburg, South Africa.
School of Economics, Faculty of Commerce, University of Cape Town, Private Bag, Rondebosch, 7701 Cape Town, South Africa.
Prev Med. 2017 Dec;105S:S32-S36. doi: 10.1016/j.ypmed.2017.05.011. Epub 2017 May 17.
Energy drinks are a fast-growing class of beverage containing high levels of caffeine and sugar. Advertising and marketing have been key to their growth in South Africa. This paper documents trends in energy drink consumption and energy drink advertising, and examines the relationship between exposure to energy drink advertising and consumption. Logistic regressions were estimated of categories of energy drink consumption on individual characteristics, as well as exposure to energy drink advertising. Exposure to advertising is measured by reported viewing of channels high in energy drink advertising. Energy drink consumption in South Africa is higher among younger, wealthier males. Spending on energy drink advertising is mostly focused on television. Targeted channels include youth, sports and general interest channels. Viewers of channels targeted by energy drink advertisers have higher odds of any and moderate levels of energy drinks consumption.
能量饮料是一类快速增长的饮料，含有高水平的咖啡因和糖。广告和营销是它们在南非增长的关键。本文记录了能量饮料消费和能量饮料广告的趋势，并研究了接触能量饮料广告和消费之间的关系。我们对个体特征和接触能量饮料广告的不同类别能量饮料消费进行了逻辑回归估计。广告接触度通过高能量饮料广告投放频道的报告观看量来衡量。南非的能量饮料消费在较年轻、较富裕的男性中更高。能量饮料广告的支出主要集中在电视上。目标频道包括青年、体育和综合兴趣频道。能量饮料广告商的目标频道的观众更有可能消费任何类型的能量饮料，且消费水平更高。
