Kumar Gayathri, Onufrak Stephen, Zytnick Deena, Kingsley Beverly, Park Sohyun
Division of Nutrition,Physical Activity and Obesity,National Center for Chronic Disease Prevention and Health Promotion,Centers for Disease Control and Prevention,4771 Buford Highway,Atlanta,GA 30341,USA.
Public Health Nutr. 2015 May;18(7):1173-9. doi: 10.1017/S1368980014001785. Epub 2014 Aug 28.
According to the Federal Trade Commission, in 2009, the top food category with teen-directed marketing expenditures was sugar-sweetened beverages (SSB). The present study reports on exposure to SSB advertisements using self-report data from adolescents.
Cross-sectional study design using descriptive statistics to assess self-reported frequency of exposure to SSB advertisements and multivariable logistic regression to examine associations between frequency of SSB advertising exposure and sociodemographic variables.
Online survey conducted at home.
US adolescents aged 12-17 years (n 847).
Among the surveyed adolescents, 42 % to 54 % reported seeing/hearing SSB advertisements ≥1 time/d. Those aged 14-15 years were more likely to report seeing/hearing soda, sports drink and energy drink advertisements ≥1 time/d than 16- to 17-year-olds. Males were more likely to report seeing/hearing sports drink advertising ≥1 time/d than females. Non-Hispanic black adolescents were more likely to report seeing/hearing fruit drink and sports drink advertisements ≥1 time/d than non-Hispanic white adolescents. Adolescents whose parents had high-school education or less were more likely to report seeing/hearing soda, fruit drink and energy drink advertisements ≥1 time/d than adolescents whose parents were college graduates.
Almost half of the adolescents sampled reported daily SSB advertising exposure, with higher exposure among African Americans and adolescents with less educated parents. These data can help inform potential actions that decision makers might take, such as education of adolescents and their caregivers on the potential impact of beverage advertising, especially among groups at higher risk for obesity.
根据联邦贸易委员会的数据，2009年，针对青少年的营销支出中占比最高的食品类别是含糖饮料（SSB）。本研究使用青少年的自我报告数据，报告了接触SSB广告的情况。
采用横断面研究设计，使用描述性统计来评估自我报告的接触SSB广告的频率，并使用多变量逻辑回归来检验SSB广告接触频率与社会人口统计学变量之间的关联。
在家中进行的在线调查。
12至17岁的美国青少年（n = 847）。
在接受调查的青少年中，42%至54%报告每天至少看到/听到1次SSB广告。14至15岁的青少年比16至17岁的青少年更有可能报告每天至少看到/听到1次苏打水、运动饮料和能量饮料广告。男性比女性更有可能报告每天至少看到/听到1次运动饮料广告。非西班牙裔黑人青少年比非西班牙裔白人青少年更有可能报告每天至少看到/听到1次果汁饮料和运动饮料广告。父母受教育程度为高中或以下的青少年比父母为大学毕业生的青少年更有可能报告每天至少看到/听到1次苏打水、果汁饮料和能量饮料广告。
几乎一半的抽样青少年报告每天接触SSB广告，非裔美国人和父母受教育程度较低的青少年接触频率更高。这些数据有助于为决策者可能采取的潜在行动提供信息，例如对青少年及其照顾者进行饮料广告潜在影响的教育，特别是在肥胖风险较高的群体中。
