Shimazaki Takashi, Takenaka Koji
Waseda University, Tokorozawa City, Japan
Waseda University, Tokorozawa City, Japan.
Health Educ Behav. 2015 Dec;42(6):793-804. doi: 10.1177/1090198115579417. Epub 2015 Apr 13.
Little is known about dissemination strategies that contribute to health information recognition. This study examined (a) health campaign exposure and awareness (slogan and logo recognition); (b) perceived communication channels; (c) differences between perceptions of researcher-developed and enhancement community health information materials; and (d) differences in campaign awareness and communication channels, according to Japanese community demographic characteristics. A cross-sectional survey (N = 508) was conducted in Tokigawa, Japan, in 2013. The Small Change Campaign focused on increasing physical activity and improving dietary habits. Information dissemination was carried out using leaflets, newsletters, posters, website, local public relations magazines, health classes, events, and online newsletters. The participants completed a survey assessing their campaign awareness (i.e., slogan and logo) and exposure to the informational materials presented during the campaign. Fewer than half (45.4%) knew the slogan, and only 24.4% were aware of the logo. Public relations magazines, leaflets, and newsletters were significantly better-perceived health communication channels. Researcher-developed and enhancement community health information materials were equally recognized (p = .34, w = .08). Furthermore, women and those who were employed were significantly more aware of the slogan, logo, and communication materials. Further research should explore effective communication strategies for community-based health promotion intervention via randomized control trials.
关于有助于健康信息识别的传播策略，人们了解甚少。本研究考察了：（a）健康运动的曝光度和认知度（口号和标志识别）；（b）感知到的传播渠道；（c）对研究人员开发的和强化社区健康信息材料的认知差异；以及（d）根据日本社区人口特征，在运动认知度和传播渠道方面的差异。2013年在日本常滑市进行了一项横断面调查（N = 508）。“小改变运动”专注于增加身体活动和改善饮食习惯。信息传播通过传单、时事通讯、海报、网站、当地公关杂志、健康课程、活动以及在线时事通讯来进行。参与者完成了一项调查，评估他们对运动的认知度（即口号和标志）以及对运动期间所展示信息材料的接触情况。不到一半（45.4%）的人知道口号，只有24.4%的人知晓标志。公关杂志、传单和时事通讯被认为是明显更好的健康传播渠道。研究人员开发的和强化社区健康信息材料得到了同等程度的认可（p = 0.34，w = 0.08）。此外，女性和就业者对口号、标志和传播材料的认知明显更高。未来的研究应通过随机对照试验探索基于社区的健康促进干预的有效传播策略。
