Carrera Pilar, Caballero Amparo, Muñoz Dolores
Universidad Autonoma de Madrid (Spain).
Subst Abuse. 2008 Jan 12;1:1-7. eCollection 2008.
In this work we present two types of emotional message, negative (sadness) versus mixed (joy and sadness), with the aim of studying their differential effect on attitude change and the probability estimated by participants of repeating the behavior of occasional excessive drinking in the near future. The results show that for the group of participants with moderate experience in this behavior the negative message, compared to the mixed one, is associated with higher probability of repeating the risk behavior and a less negative attitude toward it. These results suggest that mixed emotional messages (e.g. joy and sadness messages) could be more effective in campaigns for the prevention of this risk behavior.
在这项研究中，我们呈现了两种类型的情感信息，消极的（悲伤）与混合的（喜悦与悲伤），目的是研究它们对态度改变以及参与者估计在不久的将来重复偶尔过度饮酒行为的可能性的不同影响。结果表明，对于在这种行为上有适度经验的参与者群体，与混合信息相比，消极信息与重复风险行为的更高可能性以及对其较不消极的态度相关联。这些结果表明，混合情感信息（例如喜悦与悲伤信息）在预防这种风险行为的宣传活动中可能更有效。
