Who would you like to be like? Family, village, and national role models among Black youth in rural South Africa.

In this paper, we examine how Black youth in rural South Africa construct role models and connect them to their own life aspirations. We pay particular attention to individual and group identity development in shaping these perceptions. Based on analysis of qualitative data from 99 Black male and female youth aged 14-22, we find that 1) the choice of role models reflects a balancing strategy to reconcile individual and group identity development; 2) while the reasons they give for choosing role models are aligned with dominant models of upward mobility in the new South Africa (and globally), our respondents are also attuned to the difficulty of attaining such success and 3) the choices underscore the continued importance of close and extended kin amidst an increasingly ego focused life strategy aimed at individual status attainment. These findings can contribute to strengthening the effectiveness of intervention programs aimed at strengthening positive influences in the lives of Black youth in South Africa.