University of Zurich, Switzerland.
Public Underst Sci. 2017 May;26(4):434-451. doi: 10.1177/0963662515592558. Epub 2015 Jul 3.
People's attitudes toward climate change differ, and these differences may correspond to distinct patterns of media use and information seeking. However, studies extending analyses of attitude types and their specific media diets to countries beyond the United States are lacking. We use a secondary analysis of survey data from Germany to identify attitudes toward climate change among the German public and specify those segments of the population based on their media use and information seeking. Similar to the Global Warming's Six Americas study, we find distinct attitudes (Global Warming's Five Germanys) that differ in climate change-related perceptions as well as in media use and communicative behavior. These findings can help tailor communication campaigns regarding climate change to specific audiences.
人们对气候变化的态度存在差异，这些差异可能对应着不同的媒体使用和信息寻求模式。然而，将态度类型及其特定的媒体饮食习惯的分析扩展到美国以外的国家的研究还很缺乏。我们使用来自德国的调查数据的二次分析来确定德国公众对气候变化的态度，并根据他们的媒体使用和信息寻求来确定这些人群的细分。与“全球变暖的六个美国”研究类似，我们发现了不同的态度（“全球变暖的五个德国”），这些态度在与气候变化相关的认知以及媒体使用和传播行为方面存在差异。这些发现有助于针对特定受众定制气候变化相关的传播活动。
