Dael Nele, Perseguers Marie-Noëlle, Marchand Cynthia, Antonietti Jean-Philippe, Mohr Christine
a Institute of Psychology, University of Lausanne , Lausanne , Switzerland.
b Ecole Polytechnique Fédérale de Lausanne , Lausanne , Switzerland.
Q J Exp Psychol (Hove). 2016;69(8):1619-30. doi: 10.1080/17470218.2015.1090462. Epub 2015 Oct 27.
People associate affective meaning with colour, and this may influence decisions about colours. Hue is traditionally considered the most salient descriptor of colour and colour-affect associations, although colour brightness and saturation seem to have particularly strong affective connotations. To test whether colour choices can be driven by emotion, we investigated whether and how colour hue, brightness, and saturation are systematically associated with bodily expressions of positive (joy) and negative (fear) emotions. Twenty-five non-colour-blind participants viewed videos of these expressions and selected for each video the most appropriate colour using colour sliders providing values for hue, brightness, and saturation. The overall colour choices were congruent with the expressed emotion--that is, participants selected brighter and more saturated colours for joy expressions than for fear expressions. Also, colours along the red-yellow spectrum were deemed more appropriate for joy expressions and cyan-bluish hues for fear expressions. The current study adds further support to the role of emotion in colour choices by (a) showing that emotional information is spontaneously used in an unconstrained choice setting, (b) extending to ecologically valid stimuli occurring in everyday encounters (dressed bodies), and
人们将情感意义与颜色联系起来，这可能会影响对颜色的决策。传统上，色调被认为是颜色和颜色情感关联最显著的描述符，尽管颜色的亮度和饱和度似乎具有特别强烈的情感内涵。为了测试颜色选择是否能由情感驱动，我们研究了色调、亮度和饱和度是否以及如何与积极（喜悦）和消极（恐惧）情绪的身体表达系统地相关联。25名非色盲参与者观看了这些情绪表达的视频，并使用提供色调、亮度和饱和度值的颜色滑块为每个视频选择最合适的颜色。总体颜色选择与所表达的情绪一致——也就是说，参与者为喜悦表达选择的颜色比为恐惧表达选择的颜色更亮、饱和度更高。此外，红黄色光谱上的颜色被认为更适合喜悦表达，而蓝绿色调更适合恐惧表达。本研究通过以下方式进一步支持了情感在颜色选择中的作用：（a）表明在无约束的选择情境中情感信息会被自发使用，（b）扩展到日常相遇中出现的生态有效刺激（着装的身体），并且
