Katz Mira L, Keller Brittney, Tatum Cathy M, Fickle Darla K, Midkiff Courtney, Carver Sharon, Krieger Janice L, Slater Michael D, Paskett Electra D
Prog Community Health Partnersh. 2015 Summer;9(2):149-56. doi: 10.1353/cpr.2015.0043.
Colorectal cancer (CRC) incidence and mortality rates are increased and CRC screening rates are lower among Appalachia Ohio residents.
We sought to describe 1) a partnership of cancer researchers and community members that developed county-specific media campaigns to improve CRC screening rates (intervention) and fruit and vegetable consumption (control) and 2) the experience of community members featured in the campaigns.
Community members assisted with campaign development, were featured in campaigns, identified locations for materials, and promoted the campaigns. Campaigns included billboards, posters, and information in local newspapers. A mailed survey assessed featured community members' experiences in the campaigns.
Ongoing communication among members of the partnership was critical to successful community-level campaigns. Featured community members had mostly positive experiences about being included in the campaigns.
Having a shared vision, ongoing trust, and good communication are essential elements to maintaining a viable academic-community partnership.
俄亥俄州阿巴拉契亚地区居民的结直肠癌（CRC）发病率和死亡率上升，而CRC筛查率较低。
我们试图描述1）癌症研究人员与社区成员的合作关系，该合作开展了针对特定县的媒体宣传活动，以提高CRC筛查率（干预措施）和水果及蔬菜消费量（对照措施），以及2）宣传活动中社区成员的经历。
社区成员协助开展宣传活动，参与宣传活动，确定材料投放地点，并推广这些活动。宣传活动包括广告牌、海报以及当地报纸上的信息。一项邮寄调查评估了参与宣传活动的社区成员的经历。
合作伙伴成员之间的持续沟通对于成功开展社区层面的活动至关重要。参与宣传活动的社区成员对参与活动大多有积极的体验。
拥有共同愿景、持续信任和良好沟通是维持可行的学术 - 社区合作伙伴关系的基本要素。
