School of Psychology and Speech Pathology, Curtin University, Australia.
Appetite. 2016 Sep 1;104:60-9. doi: 10.1016/j.appet.2015.10.004. Epub 2015 Oct 9.
The escalating obesity crisis has resulted in a wide range of efforts to develop more effective prevention approaches. This review article explores the potential for the concept of food pleasure to take centre stage in social marketing programs that aim to encourage healthy eating. Literature relating to food motivations is reviewed and the various strategic phases involved in developing social marketing programs are outlined in the context of incorporating a food pleasure focus.
不断升级的肥胖危机促使人们努力开发更有效的预防方法。本文探讨了在旨在鼓励健康饮食的社会营销计划中，将食物愉悦感概念置于核心地位的可能性。本文回顾了与食物动机相关的文献，并在阐述社会营销计划所涉及的各个战略阶段时，探讨了将食物愉悦感纳入其中的问题。
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