Ruppel Erin K
a Department of Communication , University of Wisconsin-Milwaukee , Milwaukee , Wisconsin , USA.
J Health Commun. 2016;21(2):208-16. doi: 10.1080/10810730.2015.1058438. Epub 2015 Dec 30.
Information scanning, or attention to information via incidental or routine exposure or browsing, is relatively less understood than information seeking. To (a) provide a more theoretical understanding of information scanning and (b) extend existing information seeking theory to information scanning, the current study used data from the National Cancer Institute's Health Information National Trends Survey to examine cancer information scanning using the comprehensive model of information seeking (CMIS). Consistent with the CMIS, health-related factors were associated with the information-carrier factor of trust, and health-related factors and trust were associated with attention to information sources. Some of these associations differed between entertainment-oriented sources, information-oriented sources, and the Internet. The current findings provide a clearer picture of information scanning and suggest future avenues of research and practice using the CMIS.
信息扫描，即通过偶然或常规接触或浏览来关注信息，相比信息搜寻，人们对其了解相对较少。为了（a）更深入地从理论上理解信息扫描，以及（b）将现有的信息搜寻理论扩展到信息扫描领域，本研究使用了美国国立癌症研究所健康信息国家趋势调查的数据，运用信息搜寻综合模型（CMIS）来研究癌症信息扫描。与CMIS一致，健康相关因素与信任这一信息载体因素相关，且健康相关因素和信任与对信息来源的关注相关。其中一些关联在娱乐导向型来源、信息导向型来源和互联网之间存在差异。当前的研究结果更清晰地展现了信息扫描的情况，并提出了未来使用CMIS进行研究和实践的方向。
