Phillips Kathryn A, Schleifer David, Hagelskamp Carolin
Kathryn A. Phillips (
David Schleifer is a senior research associate at Public Agenda, in New York City.
Health Aff (Millwood). 2016 Apr;35(4):647-53. doi: 10.1377/hlthaff.2015.1334.
Many organizations are developing health care price information tools for consumers. However, consumers may avoid low-price care if they perceive price to be associated with quality. We conducted a nationally representative survey to examine whether consumers perceive that price and quality are associated and whether the way in which questions are framed affects consumers' responses. Most Americans (58-71 percent, depending on question framing) did not think that price and quality are associated, but a substantial minority did perceive an association (21-24 percent) or were unsure whether there was one (8-16 percent). Responses to questions framed in terms of high price and high quality differed from responses to questions framed in terms of low price and low quality. People who had compared prices were more likely than those who had not compared prices to perceive that price and quality were associated. We explore implications of these findings, including how behavioral economics can inform approaches to helping consumers use price and quality information.
许多组织正在为消费者开发医疗保健价格信息工具。然而，如果消费者认为价格与质量相关，他们可能会避开低价医疗服务。我们进行了一项具有全国代表性的调查，以研究消费者是否认为价格与质量相关，以及问题的表述方式是否会影响消费者的回答。大多数美国人（58% - 71%，取决于问题的表述方式）不认为价格与质量相关，但有相当一部分少数人确实认为它们相关（21% - 24%），或者不确定它们是否相关（8% - 16%）。以高价和高质量表述的问题的回答与以低价和低质量表述的问题的回答不同。进行过价格比较的人比未进行过价格比较的人更有可能认为价格与质量相关。我们探讨了这些发现的影响，包括行为经济学如何为帮助消费者使用价格和质量信息的方法提供参考。
