化为乌有：探究电子烟广告中的健康信息
Up in Vapor: Exploring the Health Messages of E-Cigarette Advertisements.
作者信息
Willis Erin, Haught Matthew J, Morris Ii David L
机构信息
a Advertising, Public Relations and Media Design , University of Colorado Boulder.
b Department of Journalism , University of Memphis.
出版信息
Health Commun. 2017 Mar;32(3):372-380. doi: 10.1080/10410236.2016.1138388. Epub 2016 Jun 16.
Electronic cigarettes (e-cigarettes) have gained popularity in the United States, and marketers are using advertising to recruit new users to their products. Despite outright bans on traditional cigarette advertisements, e-cigarettes have no specific regulations. This study uses framing theory to explore the themes in e-cigarette advertisements. Also, practical implications are discussed.
电子烟在美国已变得流行起来，商家们正在利用广告来吸引新用户购买他们的产品。尽管传统香烟广告被全面禁止，但电子烟却没有具体的相关规定。本研究运用框架理论来探究电子烟广告中的主题。此外，还讨论了实际意义。
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