Koh Hyeseung, Mackert Michael
a Stan Richards School of Advertising and Public Relations, Moody College of Communication , University of Texas Austin , Austin , Texas , USA.
b Center for Health Communication , University of Texas Austin , Austin , Texas , USA.
J Am Coll Health. 2016 Nov-Dec;64(8):619-627. doi: 10.1080/07448481.2016.1215986. Epub 2016 Jul 22.
This study attempted to identify critical predictors of intention to both send and read texts while walking based on Theory of Planned Behavior in order to provide resources for practitioners and campaign designers to inform college students of the perils of texting while walking and dissuade them from such a risky behavior.
Three hundred twenty-nine college students were recruited from a large public university in the Southwest in September 2014.
This study used a cross-sectional survey design.
Subjective norm (sending: B = .17, p = .02; reading: B = .17, p = .04), personal norms (sending: B = -.32, p = .001, reading: B = -.35, p = .001), and self-efficacy (sending: B = -.27, p = .001; reading: B = -.24, p = .001) were significant predictors of intention to both send and read text messages while walking.
For students who have greater intention of texting while walking, persuasive communication should utilize normative influence and self-efficacy to discourage texting while walking.
本研究试图基于计划行为理论确定走路时发送和阅读短信意图的关键预测因素，以便为从业者和活动设计者提供资源，向大学生宣传走路时发短信的危害，并劝阻他们不要有这种危险行为。
2014年9月从西南部一所大型公立大学招募了329名大学生。
本研究采用横断面调查设计。
主观规范（发送：B = 0.17，p = 0.02；阅读：B = 0.17，p = 0.04）、个人规范（发送：B = -0.32，p = 0.001，阅读：B = -0.35，p = 0.001）和自我效能感（发送：B = -0.27，p = 0.001；阅读：B = -0.24，p = 0.001）是走路时发送和阅读短信意图的显著预测因素。
对于走路时发短信意图更强的学生，说服性沟通应利用规范影响和自我效能感来劝阻走路时发短信。
